Esurance | Why I Ride

Why I Ride is an example of a brand connecting with and empowering consumers. Meet Leslie Padoll, a super-cool chick with a sparkly pink helmet and a badass bike named Francie.

Read more about it on the Esurance B log.

Watch the entire Why I Ride series.

Microsite:

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Social Media:

Digital Video Agency: Alchemy | Visual Designer: Jeffrey Beining | Copy Manager: Heidi Wallis | Creative Director: Mike Luzzo